By Jay Moore, Managing Editor
Write On Custom Promotions, located on the northeast side of Indianapolis, specializes in the creative use of imprinted products to boost their clients’ brand awareness in the central Indiana market. Owned and operated by William (Bill) and Cathy Bell, Write On was founded as a Limited Liability Corporation (LLC) in 2006 with Bill acting as the CFO and Cathy as the COO. During a typical marketing campaign, Bill acts as the Project Manager while Cathy assumes the role of Creative Director. Between them, they handle all aspects of the project to assure a positive experience for their clients.
“Bill finds a way to make sure that the finished product he delivers exceeds his clients’ expectations,” said Nikki Lewallen, Director of Member Development for Rainmakers.
Marketing Solutions vs. Promotional Giveaways
Write On’s niche is custom, marketing solutions – emphasis on solutions, because they take a consultative approach to their clients’ promotional needs. There are many places where you can just go and buy inexpensive promo items, and Write On can help you with those too, but they strive to provide a more comprehensive approach to their clients’ marketing goals by offering a number of different, complementary services.
“Marketing often scares the small business owner. Write On helps take away their pain by executing for them by generating sales letters, conducting fulfillment, and by being a solutions provider,” said Bill Bell.
Write On can be of special help to small businesses who need marketing help but don’t have the budget to hire a full-time marketing person. They can provide multi-step campaigns to attract new customers or to cross-sell to an existing customer base.
What would you like to write on?
Write On’s specialty is custom, marketing solutions like their Naked Mail™ product which debuted in November of last year – and no, you don’t have to worry about getting arrested for streaking at the Post Office. Naked Mail™ is simply the delivery of promotional items without an envelope or packaging material to insure that your message gets noticed immediately. This method typically leaves a more positive, lasting impression than a boring, standard business envelope containing a plain, old piece of paper – no matter how phenomenal the copywriting or offer.
Write On Custom Promotions offers embroidered, screen printed, and custom printed promotional items to accommodate your marketing needs as well as standard direct mail pieces. They have delivered everything from Magic 8-Balls®, to ten inch balls with full-color pictures, to more common items like postcards and T-shirts. Dr. Charles Livingston, a chiropractor, literally sent a “Message in a Bottle” to his clients to announce the availability of a new service.
You just need one. No problem.
With Naked Mail™ you can send out one or one hundred items, but when one or one hundred just won’t do – giveaway items like golf tees for example – Bill and Cathy Bell will work with their client to determine the minimum number needed for the promotion to maximize the return on the investment. Write On has reasonable, low minimum purchase requirements for these custom, promotional items.
If you already know exactly what you want, you can simply place your order on their website. The online system lets you enter all of the information necessary to assure that your order is processed quickly, without any hassles, and provides a number of payment options.
The Future’s in the Trash?
Mini Trash Cans that is. These are just one of the recent, memorable items that Write On has featured at a special price for their Naked Mail™ service. The Bells are always looking for new and creative items that will help their clients be remembered and for other unique marketing companies which could provide them with strategic alliances for long-term growth of their business.
One of Write On’s most promising business segments is specialty boutiques, but any small business without a dedicated marketing staff could benefit from their direct mail and specialty services. Need to be remembered or looking for a better response percentage out of your direct mail campaign dollars, check out Write On Custom Promotions.
Contact Info
Bill & Cathy Bell
Write On Custom Promotions
317 903-9302
service@writeonink.net
Posted in Business Profiles
